Adobe Color CC

Client: Adobe Color CC
Art Director: Seondoo Park
Strategist: Seondoo Park
Disciplines: Art direction, Copywriting, Videography

Often times, art students have a hard time choosing the proper color for their projects. For example, students who have just started studying design are not used to choosing specific color schemes, and they can find it very challenging and frustrating to find that perfect hue. Through this campaign, Adobe Color CC will help and encourage students with the process of choosing colors.