Holiday Inn

Client: Holiday Inn
Art Director: Seondoo Park
Strategist: Seondoo Park
Disciplines: Art direction, UI/UX Design

Traveling the world is a goal shared by youngest people. But it's expensive – which means dreaming it is easier than doing it. So, the idea is that Holiday Inn will provide special discounts for our target audience at 3,463 hotels around the world. To access discounts, students will simply apply for a Holiday Inn Green Passport (named in tribute to Holiday Inn's corporate color). Passports will be provided for a specific number of days and rooms will be available at half price. Passport holders can arrange for monthly payments once travel is completed.