Philz Coffee

Client: Philz Coffee
Art Director: Seondoo Park
Copywriter: Seondoo Park
Disciplines: Art direction, Copywriting

I went to the Philz and I just wanted to feel at Philz for ideation. Then, I just wrote down my feels at philz.They especially have eco–friendly concept. And they use nature for their environment. So I could feel the nature in there. And, specially, there was fan on the wall. It blew wind to me. It gave inspiration to me. And I remembered when I felt the wind in the past. And I wanted to make it like diary. Because I wanted to make it has credible. So I though I need make it first person point of view. And this campaign's headline is "Philz the wind". It means you can feel the wind at Philz. I used Philz instead of feel.